opening fall 2025
Noho, new York
HOT. COLD. HUMAN.
OPENING FALL 2025 NOHO, NEW YORK
A bathing club, opening fall 2025.
Register your interest:
The best part about a sauna and cold pool routine, is that it just feels good.
Introducing a neighborhood bathing club called Lore. Featuring a large Finnish sauna, an intimate infrared sauna, a generous cold pool and hammam-style heated benches. Curated bathing and hospitality essentials.
explore the space
a
bathing club?
We call it a bathing club, because we hope Lore will become a practical and pleasurable part of your weekly routine – like your book club, run club or an alternative to a Friday night cocktail.
A membership designed to be more than an occasional indulgence. Become a regular; off your phone, out of your head, into the moment.
Memberships
The science is clear; sauna and cold water immersion two or more times a week, is really good for you and will help you live longer.
Benefits
Sauna
Cold water
Sauna
Improves Heart Health
Supports Brain Health
Regulates Blood Pressure
Boosts Mood | Lowers Cortisol
Cold water
Boosts Metabolism
Mindful Benefits
Reduced Inflammation
Emotion & Stress Regulation
The Science Supporting Contrast Therapy
read the scientific studies
There's no time like our present
Register your interest to be the first to know about early access member pricing.